Advisory.
Investment.
Venture Building.

Esendes is the platform of Atul Setia — a former partner at Europe's third-largest hedge fund who invested approximately $1 billion in India, a former Deutsche Bank investment banker who advised on over $200 billion of transactions, and a proven entrepreneur who has built and scaled businesses across multiple sectors and geographies. Today, Esendes is where strategic advisory, principal investment, and venture building come together, with a particular focus on the UK-India corridor.

Atul Setia

What We Do

Advisory & Corporate Finance

Fundraising, M&A, and strategic advisory drawing on direct experience of advising governments, corporates, and financial sponsors on over $200 billion of transactions across multiple continents.

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Investments

Principal investing across public and private markets, with deep expertise in India built over years of sustained on-the-ground engagement and approximately $1 billion of invested and managed capital.

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Venture Building

Identifying high-conviction opportunities and building businesses around them — with a proven track record of scaling ventures from inception to $15 million in revenue on a bootstrapped basis.

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Track Record

  • Partner, Altima Partners — Europe's third-largest hedge fund — invested and managed approximately $1 billion across private equity and listed equities in India, working with investors including the World Bank, Blackstone, Lombard Odier, and QIA.
  • Deutsche Bank TMT Group, London — advised on $200bn+ of transactions including privatisations, mergers, and capital raisings across the UK, Germany, Latin America, the Caribbean, South Africa, and Eastern Europe.
  • Founded and scaled Cubedots — proptech clients include Qatari Diar, DAMAC, Hiranandani, and other leading developers across international markets.
  • Founded a London VFX business — credits including BBC's Sherlock; joint venture with Red Chillies (Shah Rukh Khan).
  • Board member, The Indian Film Company — AIM-listed Bollywood production company, subsequently acquired by Viacom18 (now part of Reliance Industries).
  • Board member, $500 million Indian real estate PE fund.
  • Qualified Chartered Accountant (Touche Ross — now Deloitte), MBA (London Business School) & Trustee (Saving Faces — The Facial Surgery Research Foundation).

Current Ventures

AI Venture Studio

Building and backing AI-native businesses with institutional investment discipline.

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Cubedots / RealtyVerse

Interactive architectural visualisation and proptech platform serving leading developers across international markets.

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Student Housing — India

Developing institutional-quality student accommodation for India's underserved higher education market.

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Indian Sauces

Bringing Michelin-starred, restaurant-quality Indian sauces to home cooks in partnership with a Michelin-starred chef.

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Animation & Film Funding

Investing in animation and film projects drawing on deep UK and Indian entertainment sector experience.

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To discuss an opportunity or explore a partnership, get in touch.

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